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The ‘Fresh for Kids’™ Program, a multi-faceted, non-profit program was developed in the early stages of 1997 after the Sydney Markets Authority to combat alarmingly low levels of fresh fruit and vegetable consumption among the children of New South Wales. Sydney Markets formed a steering committee with representation from the fruit and vegetable industry and the NSW Health Department to develop a strategic program that targeted children – Fresh for Kids was the resulting program. The ‘Fresh for Kids’™ Program primarily targets school aged children and its main objective is to increase fruit and vegetable consumption by children in this age group. It’s second objective is to promote a healthy lifestyle that incorporates regular physical activity teamed with a diet rich in fresh fruit and vegetables. The 'Fresh for Kids'™ Program comprises numerous components that work both together and independently to promote the consumption of fresh fruit and vegetables and an active lifestyle amongst school aged children. The www.freshforkids.com.au website, which has won many international awards and provides an interactive, fun and educational space. The Sydney Markets 'Fresh for Kids' Program is supported by the NSW Chamber of Fruit & Vegetable Industries Inc and the Sydney Markets Credit Services Co-operative Limited. Brisbane Markets and Newcastle Markets also licence the program from Sydney Markets.
Through close relationships with various government departments, teachers, canteen supervisors, independent retailers and parents, The ‘Fresh for Kids’™ Program is able to implement a strong children's program that achieves the aim of increasing consumption of fresh fruit and vegetables and an active lifestyle among school aged children. If you would like to contact the Fresh for Kids Program please feel free to send us an email. Purchases at the school canteen often represent the first purchasing decisions made by school students. Healthy purchasing habits that are developed during this period in a student’s development are fundamental to establishing positive attitudes to food consumption. The ‘Canteen Campaign’ is specifically designed to increase fresh fruit and vegetable consumption within primary school aged children by rewarding kids for making the healthy choice at their school canteen. In NSW sales of fresh fruit and vegetables have increased by an average of 120% in each participating school. However, in some schools sales increased by as much as 400%. In 2006, over 350,000 children in NSW and Queensland were directly involved in the campaign. Previous campaigns included: For more information about the 2008 'Blast Off and Win' Canteen Campaign please click here.
The ‘Fresh for Kids’ website was developed to provide a fun and educational resource for children, their parents and teachers. The site allows immediate access and integration across all aspects of the ‘Fresh for Kids’ program for children and is loaded with fruit and vegetable information, games, competitions and recipes. The website has been recognised as one of the best within the industry nominated in the World Food Awards in 2003 and won Australia’s Best Food based website in 2006 in the Vittoria Australian Food Media Awards. A large quantity of promotional material is distributed to children throughout NSW and ACT. This material is freely available to schools, canteens, school fetes and sporting events. It is also distributed to Area Health Promotion Officers, Community Health Centres, hospitals, charity events and also through retailers. Promotional material includes posters, stickers, erasers, pencils, tattoos and rulers, all of which contain images of the ‘Fresh for Kids’ characters. To find out how you can receive Fresh For Kids promotional material please email us.
Apples Ain’t Apples School Visits & Market Tours (QLD) The Apples Ain’t Apples School Visit has been designed for students aged between 7 and 9 years. A representative from the Brisbane Markets will come to your school to conduct the presentation which includes a run-down on the process of getting produce from the farm to their plate, a look at some different varieties of fruit & vegetables, and an apple taste testing session. The visit may also include an appearance by costume character ‘Megabite Apple’ or ‘Summa Strawberry’ (depending on availability of characters). Brisbane Markets Limited conducts Market Tours for schools participating in the Fresh for Kids program. On this unique field trip students learn about the history of the Brisbane Markets, the central Market system, how fresh produce gets from the farm to the plate, and the variety of different fruit and vegetables available in the market. Apples Ain’t Apples School Visits and Market Tours are strictly limited. For further information or to receive a visit/tour booking form, email freshforkids@brisbanemarkets.com.au or phone 07 3379 1062.
The colourful larger than life F & V Gang™ have proved to be an invaluable resource helping to create a positive image for the fruit and vegetable industry to attract attention and help position fruit and vegetables as fun. There are currently 6 members of the F & V Gang™. Find out more about the Fresh For Kids Characters on their very own page |
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