2008 “Blast Off & Win”
Canteen Campaign
Fresh for Kids is once again running another exciting fresh fruit and vegetable promotion for primary schools across NSW & ACT in Term 3, 2008.
The 2008 campaign, titled ‘Blast Off & Win’ is designed to encourage kids to eat more fresh fruit and vegetables and to purchase them from their school canteen. The campaign commences Monday August 4 and concludes on Friday August 29, 2008.
During the ‘Blast Off & Win’ campaign, children who make the healthy choice and purchase fresh fruit and/or vegetables from their school canteen will instantly win a sticker card containing a large sticker to keep and a token sticker which must be placed on the entry form. Once children have collected all 4 token stickers, they return the entry form to the canteen where they receive a Fresh for Kids glow in the dark wristband. On doing so, they are eligible to enter the draw to win some fantastic prizes including:
- Fifteen WALL•E Prize Packs, including WALL•E Cutie Mini Plush & WALL•E Movie Moments Action Figure Asst
- Ten CD Packs, containing High School Musical 2 soundtrack, Hannah Montana 2/Meet Miley Cyrus and The Best Disney Album In The World…Ever!
- Five Pixar DVD box sets including Toy Story, A Bugs Life, Toy Story 2, Monsters Inc, Finding Nemo, The Incredibles, Cars and Pixar Short Collection
- Three WALL•E videogame on Wii and 3 x Nintendo Wii consoles
- One Family Hong Kong Disney Land Holiday
More than 500 primary school canteens participated last year and research from last year’s campaign concluded that 88% of canteen managers who were surveyed said that the number of purchases of fresh fruit and vegetables increased.
The “Blast Off & Win” canteen campaign is modeled on other successful programs conducted by the Sydney Markets that proved extremely successful. During previous campaigns, fruit and vegetable consumption in some schools increased by 200%.
Sydney Markets' research clearly shows that children will buy and enjoy fresh fruit and vegetables if we remind them in a fun and interactive way that healthy fruit and vegetables are more 'cool' than fatty, sugary alternatives.
For more information on our sponsor please visit:
www.disney.com.au
For information on terms & conditions please click here. |
